WhatsApp, the globally renowned messaging platform, has evolved from a personal communication tool to a powerful business communication medium. With over 2.4 billion users, it’s no wonder businesses are vying for the coveted green tick verification badge. But what is this badge, and how can you get it for your business? Let’s dive in.
What is the Green Tick on Whatsapp Channel?
The green tick on WhatsApp signifies an Official Business Account (OBA). It’s a verification badge that indicates the number belongs to a legitimate business that has undergone a detailed verification process and met specific WhatsApp criteria. This badge is visible next to your WhatsApp number, confirming your business as authentic and notable, fostering trust and engagement with customers.
Why is the Green Tick Important?
- Trust and Authenticity: The green tick acts as a stamp of approval, signaling to customers that they’re interacting with a genuine business. This trust can lead to increased engagement and conversions.
- Brand Image: Not every business can boast of having the green tick. It’s a mark of a well-established, reputable brand.
- Visibility: Customers can see your brand name even if they haven’t saved your number, enhancing brand recognition.
- Reduced Blocking: The badge can help reduce instances of your business being blocked by users.
- Higher Read-Rates: A verified badge can potentially increase the read-rate of your messages, translating to a higher ROI on messaging costs.
Eligibility and Application Process
Before you can wear the green badge with pride, there are certain prerequisites and steps to follow:
- WhatsApp API Account: You need to have a WhatsApp API account. This is different from the regular WhatsApp Business App.
- Verified Facebook Business Manager: Your associated Facebook Business Manager account must be verified.
- Two-Step Authentication: This security feature must be enabled.
- Notability: Your business should be reputable and notable. Having 3-5 PR articles about your business can significantly boost your chances of verification.
- Login to Facebook Business Manager: Navigate to “Business Settings.”
- Select WhatsApp Accounts: If you have multiple accounts, choose the one you want to verify.
- Contact Support: Go to “Settings,” click “Contact Support,” and then “Ask a question.” Choose “WABiz: Request official business account status.”
- Submit Information: Fill out the required information. Ensure two-factor authentication is set up before proceeding.
- Wait for Approval: WhatsApp typically responds within 2-4 business days. If rejected, you can reapply after 30 days.
Tips to Boost Your Chances
- Official Website and Email: Establishing official contact information, like a dedicated website and email, showcases professionalism.
- Engage Actively: Show higher traffic and engagement on your WhatsApp channel to demonstrate your business’s legitimacy.
- Raise Brand Awareness: Secure good publicity through PR campaigns on high-traffic sites. During the application, you can reference up to five publications.
- Maintain Quality: Ensure your messaging volume and quality rating on WhatsApp are impressive.
- Do I get additional features with the green tick on whatsapp channel?
No, the green tick mainly enhances your business’s professional appearance.
- Can I use WhatsApp API without the green tick?
Yes, the green tick doesn’t add any new features to the API.
- What’s the cost of the green tick on a whatsapp channel?
Applying for the green tick is free. However, some businesses might charge a fee to apply on your behalf.
- How long does the verification take?
Typically, it takes 1-2 business days, but in some cases, it might extend to a week.
The WhatsApp green tick is more than just a badge; it’s a testament to your business’s authenticity and reputation. While the process might seem daunting, the benefits in terms of trust and brand recognition are immense. Whether you choose to navigate the verification process yourself or seek assistance, the green tick can be a valuable asset in your business’s digital toolkit.